The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

Dec 22, 2025 · Planning for NRF 2026? Use this practical guide to navigate the expo map, sessions, tours, NRF app, and turn insights into execution.

NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business …

NRF’s flagship event, Retail’s Big Show, returns to New York City from January 11–13, 2026, at the Jacob K. Javits Convention Center. As the world’s largest retail conference and expo, this …

1 day ago · As the busiest shopping season comes to a close, vendors across retail technology, marketing services and in-store innovation are already turning their attention to NRF 2026: …

Together with our philanthropic arm, the NRF Foundation, we stand up for, celebrate, educate and inspire our industry. We’re retail’s greatest advocates, uniting an industry of leaders and …