IAB - Interactive Advertising Bureau
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Interactive Advertising Bureau - Wikipedia
The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies.
IAB Updates Centers of Excellence and Expands Leadership Team …
Jun 12, 2025 · "IAB is focused on delivering actionable frameworks, best practices, and scalable tools that ensure AI is used responsibly and effectively.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
4 days ago · IAB Tech Lab on Tuesday released an Agentic Roadmap that outlines how the digital advertising industry can scale agentic buying and selling by extending existing technical …
IAB Tech Lab releases roadmap to scale agentic advertising
4 days ago · IAB Tech Lab has released a roadmap detailing how digital advertising standards will evolve to support large-scale agentic buying and selling, expanding on existing protocols with …
IAB Tech Lab's New Agentic AI Roadmap
3 days ago · IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic Roadmap, outlining how the industry can scale agentic …
Agentic ad roadmap: IAB Tech Lab outlines AI future
4 days ago · IAB Tech Lab lays out roadmap for AI-driven ad systems The digital ad industry is moving toward AI agents. Here's how IAB Tech Lab plans to make it work—without breaking …
IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising
Jan 6, 2025 · As agentic execution advances across digital advertising, IAB Tech Lab’s Agentic Roadmap, driven by the Agentic Task Force, provides a clear and reliable path to scale …
IAB Updates Terms for Digital Advertising Agreements: See the
May 20, 2025 · The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is opening a 60-day …
IAB - LinkedIn
About us The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.