Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

The Trade Desk delivered better-than-expected results, but may be losing ground in programmatic advertising. The stock trades at a premium valuation even after the substantial pullback it has ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV Unity (NYSE: U ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ready to team up. Amazon will give advertisers the chance to buy up ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...