Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Contrails have a simple explanation, but not everyone wants to believe it. AP Photo/Carolyn Kaster Calum Lister Matheson, University of Pittsburgh Online influencers with millions of followers have ...

This repository contains the code and data for the paper Many-body perturbation theory vs. density functional theory: a systematic benchmark for band gaps of solids, published in npj Computational ...

Learn how Deviance Amplification Theory explains the process by which societal reactions can escalate and reinforce deviant behavior. This clear and concise criminology explainer breaks down the key ...

@misc{zolkin2025geometryalmostconservedquantitiessymplectic, title={Geometry of Almost-Conserved Quantities in Symplectic Maps. Part I: Perturbation Theory}, author ...

The burnt toast theory is a metaphor for life that helps people interpret minor inconveniences as having positive ripple effects or a “silver lining.” It’s related to the butterfly effect. While not a ...

Time, not space plus time, might be the single fundamental property in which all physical phenomena occur, according to a new theory by a University of Alaska Fairbanks scientist. The theory also ...

Renaud Foucart does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Tom Chapman is a Manchester-based writer with square eyes and a love of a good pun. Raised on a diet of Jurassic Park and Jumanji, this '90s boy had VHS movies flowing in his blood from a young age.

Even though they have already witnessed four years of a Donald Trump presidency, analysts have little certainty about how Trump plans to approach most countries in his second term. That’s exactly how ...

Dr. Anthony Fauci, the public face of the federal government's coronavirus pandemic response, is facing criticism on social media over a manuscript published in a top journal where he maintains his ...