How do electrical signals become "about" something? Through purely physical processes, neural networks transform activity ...

Recently, there has been convergence of thought by researchers in the fields of memory, perception, and neurology that the ...

Anxiety’s impact on the brain has been carefully documented by research: It can cause fluctuations in neurotransmitters, change activity in different regions of the brain, and, according to new ...

Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

New artificial intelligence-generated images that appear to be one thing, but something else entirely when rotated, are helping scientists test the human mind. The work by Johns Hopkins University ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

Based on the DA mediation, some sophisticated neuronal functions, including integration-and-firing, synaptic facilitation-induced spike broadening and DA-tunable spiking number and width, were ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

To map the mammalian brain and its various functions with increasing precision, neuroscientists rely on high-resolution imaging techniques and other advanced experimental tools. These now include high ...

Sometimes a gentle touch feels sharp and distinct, other times it fades into the background. This inconsistency isn’t just mood—it’s biology. Scientists found that the thalamus doesn’t just relay ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals modulated to refine perception? A team from the University of Geneva (UNIGE) has ...