Budweiser's newest Super Bowl commercial will team a Clydesdale with a bald eagle and the Lynyrd Skynyrd classic 'Free Bird' ...

The show by photographer Timothy White features Bruce Springsteen, Queen Latifah and other N.J. icons. Tammy Murphy hosted ...

The revenue picture for AI startups is brightening, a bit. In just seven months, annualized revenue at “AI native” companies ...

Company Redefines Open Internet Infrastructure as Third Way Between Walled Garden Black Boxes and Vendor Sprawl; CEO Rob Emrich to Lead CES Panel with Industry Leaders on Agentic AI's Impact NEW YORK ...

Nearly a century after inventing the soap opera on radio in 1933, Procter & Gamble plans to bring the genre into the app world next year with “The Golden Pear Affair.” While radio’s “Ma Perkins” (you ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Advertising is meant to grab attention—just not like this. From signs with unfortunate typos to digital screens frozen on the computer's Windows desktop, these blunders prove even the biggest brands ...

To grab your audience’s attention on mobile, consider using mobile native advertising examples that blend effortlessly with user-generated content. Look at platforms like Instagram and Snapchat, where ...

CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

Nexad, a new startup that wants to put ads in AI apps, raised $6 million in seed funding. The startup is both matching ads with audiences and creating them itself. Check out the 10-page pitch deck ...