Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

How do you reach a billion dollars in retail sales? Mike Keech says it’s simple: focus.

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

As clouds begin to push their way through the state today, expect mostly cloudy sky conditions tomorrow. As the day progresses, a storm system moving in from the west will bring about a chance for ...

Boss Connor Patterson has called on home supporters to bring the noise as Shifnal Town prepare for their biggest day of the season so far against Bury. Shifnal manager Connor Patterson. The former ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

Mention “the play-offs” to Wrexham supporters of any vintage and chances are their first response will be to shudder. Six times the club now owned by Ryan Reynolds and Rob McElhenney have competed in ...

A NEW ERA OF U.S.-JAPAN TRADE RELATIONS: Yesterday, President Donald J. Trump signed an Executive Order implementing the framework agreement between the United States and Japan that he announced on ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

This is a preview. Log in through your library . Journal Information Health Promotion International contains refereed original articles, reviews, and debate articles on major themes and innovations in ...