The brand is sharing their new lineup exclusively with PEOPLE Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio The new characters will be available across ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

DEAR ANNIE: On my daily walks around my neighborhood, I always say hi to the other sidewalk walkers. Sadly, the greeting is seldom returned. Why doesn’t everyone respond “Hi” back? We all see each ...

Dear Annie: On my daily walks around my neighborhood, I always say hi to the other sidewalk walkers. Sadly, the greeting is seldom returned. Why doesn’t everyone respond “Hi” back? We all see each ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

The Bratz x Hello Kitty collaboration sparked major online backlash after fans noticed Sasha, the only Black core character, was missing from the initial lineup. Featured Video Her exclusion quickly ...

The limited-edition capsule features Sanrio-centered prints on Baggu's signature silhouettes. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a ...

A whimsical new companion is coming. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Hello Kitty Island Adventure is getting its first ever DLC, ...

A new trailer has dropped for the Royal Shakespeare Company’s acclaimed stage adaptation of “My Neighbor Totoro,” offering a rare glimpse of the beloved forest spirit himself. Executive producer Joe ...

Hello Kitty owner Sanrio has struck a multi-year deal with CoComelon outfit Moonbug Entertainment including a new show with characters from both hit franchises. The deal will span content and consumer ...

Forbes contributors publish independent expert analyses and insights. Conducting refreshingly engaging interviews with top Hollywood stars. On the new Apple TV+ drama series Your Friends & Neighbors, ...