Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

Walk-On’s Sports Bistreaux is entering a new phase of off-premises growth. The Louisiana-born sports bar brand launched the first formal catering and boxed lunch program in its 22-year history. “We ...

Albom's new novel, Twice, asks a question most of us have daydreamed about: what if you could go back and relive any moment of your life? In the book, a man is born with that exact power, but every ...

Your genes code for all your traits. Some genes are dominant and expressed if you receive a copy from one parent. Others are recessive and only apparent if you receive a copy from both parents. Genes ...

MORPHO (Manufacturing, Overhaul, Repair for Prognosis Health Overreach) was a Horizon 2020 funded research project (September 2021 – January 2025) that aimed to optimize the manufacturing and life ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

A series of recent patent filings from Safran Aircraft Engines could hint at some of the innovations being contemplated for the RISE open-rotor engine the French firm is developing alongside GE ...

In honor of Earth Day, Centennial Airport partnered with Modern Aviation and Signature Aviation to conduct a Foreign Object Debris (FOD) Walk alongside Runway 10/28, highlighting a shared commitment ...

An ancient vase depicting the death of Talos, the bronze automaton created by the god Hephaestus to guard the island of Crete ArchaiOptix via Wikimedia Commons under CC BY-SA 4.0 “May not machines ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...