Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...
Washington enacted CEMA in 1998, with Clinton-era internet technology and infrastructure in mind. Recognizing that many consumers paid by the minute to access the internet and that emails took time to ...
Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...
Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial ...
In all the excitement over social media the original vehicle for online social interaction, e-mail, tends to get overlooked as a central component of how to connect with people to achieve a specific ...
Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.
Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results