Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends ...

Industry leaders in film, music and technology gathered at the Future of Arts, Media and Entertainment (FAME) Conference to discuss how AI and digital platforms are reshaping entertainment.

Sunsilk leverages culture, creators and science-led innovations like ‘Wondermist’ to deepen relevance in the dynamic haircare ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Collectors, is 2026 the year big brands lean into collectibles? That’s the case Gary Vaynerchuk makes in his recent essay, ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad ...

Research and industry insights suggest wine's future will depend on whether wine can adapt to how Americans now live, ...

Now and then, certain concepts gain notoriety and especially in the age of social media, they quickly become buzzwords. The ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

This is the biggest week of the year in music. As the Grammys take over Los Angeles, there are a series of major shmoozes ...

The advertising industry has always been in the business of making things, such as the OOH billboard, the 30-second spot, the ...

During her early years, Jiashan served at the China & France Cultural Festival, a role that demanded both precision and ...