Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Amazon looks to ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

According to Jennifer Shawgo, FMI’s newly appointed senior director, technology strategy and programs, everyone in the ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

MoneyShow presents top investment ideas for 2026 from leading advisors. Part 9 includes Target Corp., The Trade Desk, UFP ...

Today, fandom isn't found exclusively in front of a television. It's a moving target that flows from the broadcast to creator highlights, and from betting apps to the stadium. The days of securing ...