In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an ...

Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind ...

In this day and age, there is absolutely no excuse for not taking advantage of the countless ways to market yourself and your business. That’s a little harsh, yes, but the reality is that technology ...

Looking for a full-funnel strategy to generate more B2B leads? You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the ...

Representatives from 100 of the UK’s top retailers yesterday voted overwhelmingly for a future that includes multi-channel retail strategies. 89% of retailers attending the Forrester Multi-Channel ...