Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and ...

Raja Rajamannar, Senior Fellow at Mastercard, said the brand now enjoys 84% recognition even without its name attached.

Upstart payment providers are taking the world by storm. It’s time for investors to buy in, says Rupert Hargreaves ...

As it marks its centennial, Lybster Golf Club in the Scottish Highlands remains the affordable community hub that it was ...

Identity theft myths debunked: your personal data is already exposed on data broker sites, and scammers don't need major breaches to target you.

After a recent disappointment with a brand name laptop, SHERYL GOLDSTUCK explains why a name is not what matters.

Other help is on the horizon, though, as we highlight in this issue’s cover story, “Why Branded Calling Is Critical for Outbound Outreach” (page 14). Branded calling, it explains, addresses the ...

Over the last four decades, higher-quality stocks have consistently and significantly outperformed lower-quality stocks. Read ...

How would you feel if your therapist’s notes – your darkest thoughts and deepest feelings – were exposed to the world? For 33,000 Finnish people, that became a terrifying reality, with deadly conseque ...

News 19's Ellie Byrd sat down with Karen Reeves, the President and CEO of the Better Business Bureau of North Alabama, to ...

U.S. inflation data released today will likely do little to change the trend in the equity and bond markets, at least in the ...

We’ve known for a while that Bilt Rewards would launch 3 new credit cards and move away from Wells Fargo to issue its cards ...