Alexander Wang's new ad campaign uses impersonators of celebrities. Is this a smart marketing strategy or is it shady?

When the FIFA World Cup Trophy Tour by Coca-Cola arrived in Malaysia this January, it was never going to be a quiet stopover.

This video explains some sales and marketing strategies used across the auto industry and how buyers can stay informed during ...

Portfolio expansion, RevPAR growth, positive group pace, and award-winning programs contribute to shared success We are ...

From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.

Crytpo scams, romance scams, education scams, job scams. Advocates are pushing authorities to root out scamsters at the ...

The AI boom positions construction firms to capitalize on multibillion-dollar facility builds and level up their businesses ...

The 11 winners of the latest JEC Composites Innovation Awards were announced during the JEC World Premiere, which took place ...

This week, we return to Hera United of Netherlands—the first independent professional women’s team in the country—with ...

The newly updated food pyramid is unlikely to trigger an overnight transformation in how Americans eat. But over time, it ...

As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must ...

This is why many marketing leaders find themselves asking an uncomfortable question: If we're “doing AI,” why doesn't it feel ...