New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.
By Dr. Ebenezer Arthur Duncan Imagine a Ghana where businesses operate around the clock, creating jobs, stimulating economic ...
Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
An immersive zoo experience — without cages, live animals or virtual reality headsets — is celebrating its grand opening Thursday on the lower level of Hawthorn mall in Vernon Hills. Hologram Zoo ...
AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.
The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...
According to the Sacramento Business Journal, the property’s new owners say they plan to operate a Chinese buffet paired with ...
From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take.
Higgsfield raises $130 million as brands adopt generative video for high volume marketing production, hitting a $200 million ...
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