From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture. At its first advertiser summit in Mumbai, the social media platform ...

New Delhi: Generative AI has moved from being a background tool in filmmaking to sitting close to the script itself. What once stayed limited to post-production or visual effects is now shaping early ...

Objective To compare the country-level absolute and relative contributions of physical activity at work and in the household, for travel, and during leisure-time to total moderate-to-vigorous physical ...