Discover how casino loyalty programs really work, how player tracking algorithms calculate your ADT and theoretical value, and why comps aren’t based on losses.

POINTX, a streamlined point consolidation and redemption app, today revealed that point usage on its platform grew over 330% ...

“This isn’t your daddy’s loyalty program,” Zach Busekrus, head of Journey Alliance, told me in a 1-on-1 chat. And that’s definitely true. Journey launched in July 2025 as a novel, AI-driven rewards ...

As promised, Royal Caribbean Group has revealed details of its new Points Choice rewards program, which was announced in late 2025 and spans its three brands, Royal Caribbean, Celebrity Cruises, and ...

ABSTRACT: This study examined the challenge of customer retention in Uganda’s supermarket sector, where firms face low customer loyalty, high costs of acquiring new customers, slow growth, and ...