LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Crocs and LEGO have launched a playful new collaboration with a bold LEGO Brick Clog to be releashed Feb. 16, 2026.

Austin plans to host its first Austin Brick Convention from Dec. 5-6 at the Palmer Events Center. The city originally planned ...

LEGO announced a multi-year partnership with Crocs on Friday. The “playful partnership” will feature multiple product drops ...

They’re real — and they’re “brick-tacular.” Lego fans are freaking over the beloved toy brand’s first, fashionable collab ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

LEGO bricks are known for fitting together perfectly, even decades apart. Achieving that level of consistency requires an ...

A handful of new brick sets that work with the smart brick-focused Smart Play system were announced in Germany today at the Nuremburg Toy Fair, and like the first few sets revealed in Las Vegas at CES ...

LEGO and Crocs have teamed up to launch bold Brick Clogs that bring the classic toy aesthetic into wearable fashion. The ...

Toy brick brand LEGO previously had two different flavours of partnerships with footwear maker Adidas. One was a set made to ...