New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...

By linking ads more closely with website behaviour, Webflow and Google Ads aim to clarify campaign results after the click.

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Metrics and measurement to determine bidding and budgets have become increasingly complex as consumer privacy becomes a major consideration and generative artificial intelligence (GAI) finds its way ...

Webflow has introduced a new integration with Google Ads, allowing marketing teams to create, manage, and track ad campaigns ...