Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

NDTV Profit moves beyond the corner office, giving everyday investors clear facts and context to make smart choices—capturing ...

With the Super Bowl and Olympics in close proximity, this February provides brands with a rare opportunity to capture ...

While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% ...

A cybersecurity breach has left approximately 149 million unique usernames and passwords exposed online, including ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

Explore why keyword search is stuck in the past and how AI is forcing a rethink of keywords, data ownership, and monetization ...

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach ...

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

OpenAI has begun testing adverts inside ChatGPT for users using the free and Go versions in the US. But, what does this mean ...

The data suggests that for independent firms, optimizing for specific client search intent is often more cost-effective than ...