Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

RouteOne helps dealers connect online and in-store retail to reduce friction, improve CSI, and meet evolving car buyer ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

Various data suggests that the demand for home furnishings — furniture, bedding and accessories—during the Covid-19 pandemic has significantly increased the furniture industry's already notable rate ...

Consumer freedom is the ability of people to decide what they buy, how much they spend, and how they control their resources. It is related to purchasing power, which is the value of money in buying ...

Consumers are now using an average of five "connected" devices in the purchase process, compared to 2.8 devices a year ago, but retailers are not fully exploiting the potential of personalisation, ...