TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

APR, a marketing production advisory, shares its story on how it implemented a strategic audit and mitigation plan that saved ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

With "The History of Concrete," John Wilson takes the least interesting subject imaginable - the dull gray composite used for ...

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and ...