Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...
In a time of economic uncertainty and rapid technological innovation, the sharper focus on ROI underlines the importance of ...
NMPA's new CMO rules highlight regulatory compliance in pharma licensing—from diligence to structure and key terms. By丨 ...
Now into our second season of B&T’s CMOs To Watch, presented by Zenith, Cusack joins the ranks of visionary marketing leaders ...
Digital Photography Review on MSN
Nikon focuses on licensees as it files patent case against Viltrox
Asked about reports of legal action against unlicensed third-party lenses, Nikon says it "promote[s] technological ...
The 2026 deadline for cost savings is creating a collision course. Ninety percent of marketing leaders expect workforce changes, but zero have achieved AI transformation.
How to navigate the expanding market and avoid missteps where the newest sensors provide more capability than what you’ve ...
SCION is a new high performance VIS-SWIR camera line from Teledyne SCION cameras support a wide range of applications ...
The industry has transitioned from electrical interconnects to integrated optical engines, effectively resolving critical ...
A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...
Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.
NBC reports that the 2026 Olympics and Super Bowl are sold out — a herculean task well worth a bow. But the real applause should go to the CMOs that realize scale is the new luxury, and you can expect ...
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