Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Black Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands who understand this intersectional consumer ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Collage Group’s Gen Z Passion Point research offers deep insight into 8 different Passion Points we know are most important to this segment. This work offers brands and marketers important tools to ...

This premier event will bring together brand leaders, marketers, and innovators to explore fresh insights, actionable strategies, and real-world examples for connecting with today’s evolving consumer.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered ...