Since he was only a few years old, Trevon Jenifer has focused on athletic goals and how to achieve them. With that focus and some strategic goal setting, Jenifer has gone on to become a four-time ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

A growth strategy consists of a high-level set of actions designed to achieve long-term goals and objectives. The three growth strategies developed through our planning process together map out a path ...