Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Xaxis’ plista native advertising unit is teaming up with Jivox to enable real-time creative optimization of programmatic native advertising in North America. The companies said the partnership ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...