Shopping is becoming a whole new experience. Imagine the convenience of trying on any pair of shoes without leaving your couch and changing the color with a swipe of your finger. Imagine browsing ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Palo Alto, California-based augmented reality company 8th Wall Inc. early today launched a cloud-based authoring and hosting platform to will bring frictionless AR creation to developers and business ...

Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years. A technology that was catalysed by the 2016 release of Pokémon Go, it has ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us. Is ...

NEW YORK & LONDON--(BUSINESS WIRE)--Leading augmented reality (AR) technology company Blippar has today confirmed its commitment to putting power in the hands of creators with the launch of its WebAR ...

8th Wall, a company that enables augmented reality on the web, is announcing the release of its cloud-based authoring and hosting platform. This platform closes the loop on AR production and removes ...

8th Wall, a Palo Alto-based company creating augmented reality development tools, today announced the release of its cloud-based authoring and hosting platform which aims to make it easier for AR ...