When it comes to larger vessels, names have played an essential role for ships. Between military vessels, passenger liners, and other civilian-owned ships, names not only serve as an indication of ...

If you’ve ever tried naming a company, you know it’s a deceptively frustrating process. You think it’s going to be fun—maybe even easy. It starts with some light brainstorming. A few clever ideas. A ...

More nonprofits are offering naming rights to donors of multimillion-dollar gifts. Organizations are offering all kinds of assets, including programs, buildings (or parts of buildings), scholarships, ...

I believe in the power and mystery of naming things. Language has the capacity to transform our cells, rearrange our learned patterns of behavior and redirect our thinking. I believe in naming what's ...