Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Design.com is a versatile online creative service powered by AI, which aims to create and maintain your brand, for a reasonable fee. It’s a good system that works well. It’s simple enough that anyone ...

AI-powered design tools have made it far easier to create a polished logo without hiring a professional or spending hours learning complex software. Services like Design.com can produce a wide range ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...