Controversy over the sociologist Alice Goffman’s On the Run, a study of young people on the margins of society, has put ethnography on trial. Lost in the accusations and rebuttals, I fear, is the ...

Replication controversies have plagued the social sciences in recent years. But one research method is uniquely difficult to verify: ethnography. Ethnographers, who often work in sociology and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...

“Troves of data gathered from consumers’ online behavior, allied to cheap storage and computing power, has led to a revolution in effectiveness and accountability. The C-suite reports growing ...