YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

YouTube is giving creators a chance to earn more ad revenue when posting videos with content that advertisers consider ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as new ways in which advertisers can ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.