The integration of data analytics into investment strategies and all the related processes has become more than just a trend. It's a necessity. The reliance on intuition and personal networks is being ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

Researchers have developed a new, data-driven way of fitting prosthetic legs which could lead to better fitting prosthetics, in less time and at a lower cost. The technology has been developed by ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The built environment faces increasing pressures from climate change, resource limitations, and rapid urbanisation.

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

A technical paper titled “Data-driven power modeling and monitoring via hardware performance counter tracking” was published by researchers at ETH Zürich, Scuola Superiore Sant’Anna, RISE Research ...