You feel it in your stomach before you see it in the dashboard. MRR is flat, signups look decent, but something isn’t moving the way it should. Then it hits you: customers are slipping out the back ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...