Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening.

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...