Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. As millennials are a generation that is guiding the trends ...

Choosing a carton of eggs isn't as simple as grabbing the lowest-priced option on a grocery store's shelves. You've got a few decisions to make: large or extra-large, organic or natural, grade AA or A ...

American shoppers have had enough of the hidden "fine print," and want to support brands that are totally transparent about what ingredients their products contain — and where those products are ...