For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click on your ...
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...
You should be using UTM parameters to track your marketing efforts. If you already are, this list has 14 clever ways you can use them to track conversions. If you aren’t, this article will go over the ...
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