Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

Threads, the Twitter rival spun off from Instagram, was one of the fastest apps to clock 100 million users, achieving the milestone within a week of its launch. But it appears that interest in the app ...

Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, ...

Meta's Threads app is becoming overrun by engagement bait -- or polarizing content created to elicit impassioned responses from users, according to a post by Instagram head Adam Mosseri, who said the ...

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor. Last week, the text-based social media platform reported a record 100 million sign-ups ...

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Less than two years since its launch, Threads is attracting more users, more advertisers and driving higher engagement than its main competitor, X, according to a new report by Buffer. In its analysis ...

Launched on 6 July, Threads by Meta quickly captivated the industry, emerging as a promising tool for brand engagement. The platform empowered brands to foster communication and interactions with ...