I’ve been in digital marketing since the early 2000s, and a lot has changed since then. Social media platforms have come and gone, hashtags are here to stay and strategies that worked a few years ago ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

GoDaddy now offers extensive tools and educational resources for small business marketing. Focusing on brand identity is crucial – voice, style and values over logos and colors. Leveraging AI and ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...