Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

Greg Logan, owner and founder of Narrativity, publishes a 228-page workbook that translates film industry storytelling ...

The latest Adobe study has shown that almost 75 per cent of APAC marketers said their priority was to strengthen their digital marketing content strategy, compared to a mere 36 per cent in the ...

Data visualization, big data, brand storytelling—you’ve probably heard these terms, and you’re likely to hear them more and more in the marketing sphere. (In 2016, LinkedIn found that the #2 most ...

Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you ...

This best practice guide, produced in partnership with marketing consultant and B2B trainer Joshua Morse, is a complete resource for any B2B marketer looking to fulfil their storytelling potential. It ...

Weaving brand storytelling into your marketing is one of the most effective ways to build a connection with your target market. It's also what people prefer. Your customers aren't interested in ...