A spokesperson for Mars Wrigley, maker of M&M’s and Skittles, made a similar point, noting that candy sold in “boxes in movie theaters is easier to pour and share, compared to traditional packaging, ...

Sharing is caring Rectangular theater boxes “make it easy [for consumers] to share their candy with their friends,” said Keith Domalewski, director of marketing at Just Born, which sells Mike and Ike ...

Imagine you're at the movies: The lights have dimmed, the previews are over, chatter dwindles to a hush. You take a sip of soda through a straw. You pop some artificially buttery popcorn into your ...