Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Should we consider third-party data bloodied and conclusively on the ropes, or ...

When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

A semantic graph database technology vendor is supporting a key specification designed to validate graph-based data against a set of conditions that specify the “shape” of data. The goal is a more ...