Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Fisker has changed its distribution strategy to rapidly increase global sales and deliveries of the Fisker Ocean SUV On Thursday, Nov. 16, Fisker set a new milestone of 107 vehicle deliveries in a ...

Consumer interest in EVs is surging as attention turns to the new year, and the success of the next phase of EV adoption—when EVs move from early adopter novelty to mass market commodity—will largely ...

Maserati's transformation into a fully electric brand by 2030 is being accompanied by a more efficient and disciplined retail strategy. In 2021, the Italian luxury brand had to overhaul a distribution ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Accumulation strategy maximizes compound interest and has the potential to radically change one's economic condition over the long term. Distribution strategy provides short-term cash flows through ...