The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...
“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...
As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...
Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...
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