Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Peter Fodor is the founder of AppAgent, a service for small and mid-sized mobile developers who are launching a game or app but need help with marketing and user acquisition. This is the third part of ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Want to improve your marketing costs and boost profitability? Try using a model built around recency, frequency and monetary (RFM) segmentation, says Bill Singleton, president of Algonquin, IL-based ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...