As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

If you are a UB doctoral student (UB master's students may seek permission to enroll) looking for advanced training in qualitative methods or looking to apply research skills to address specific ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

As text databases increasingly become available to researchers, the limits to human cognition are rapidly reached. Focusing on examining objective realities, this paper introduces the latent ...

The Computational Social Science Meets Qualitative Research workshop took place at The London School of Economics and Political Science (LSE) on Thursday 13 and Friday 14 November 2025. Convened by Dr ...

Introduction With the increasing prevalence of asthma in children, exercise has become an essential component of asthma management, playing a significant role in improving overall health and quality ...

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...