Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is rapidly emerging as an ...

According to research from the ad exchange firm Sharethrough, 79% of TV viewers take out their phones during ad breaks, meaning consumers are already set up to engage with shoppable ads. This, coupled ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

(WSVN) - He was watching a movie on Amazon Prime. Suddenly, he thought he had a technical problem, and a QR code appeared. Next thing he knew, thousands of dollars had been stolen from his bank ...

Uh yeah, we get so many emails, Facebook messages on social media and so on. I love reading all of your questions to me, especially when you send them by video. As I get to see you. Our loyal viewer, ...