Search Engine Roundtable

New Google Search Support For Product Variant Structured Data

Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of ...
Search Engine Roundtable

Google Clarifies How To Use Product Rich Results On Product Variants Pages

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. The old page wrote ...
Search Engine Land

Google updated guidelines for product variants pages and rich results

Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. For example, if you ...
Search Engine Land

Google adds support for product variants and clarifies return fees

Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich ...