Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

TORONTO--(BUSINESS WIRE)--Sampler, the shopper promotions and insights platform, is pleased to announce its acquisition of AdMass, an AI powered SaaS platform that ...

Meiyume has developed a touchless product sampler for the post-coronavirus retail landscape. To match consumer concerns over the hygiene of traditional testers, Meiyume has come up with a touchless ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Marie Chevrier Schwartz explains how her company lost product-market fit after a decade in business. Could this happen to my company? That was surely one of the questions running through the minds of ...

“Sampler’s mission is to help brands deliver personalized product experiences at scale. To date, you probably know us as the company that digitized product sampling, but we’re also a shopper data ...

This marks the second acquisition in four months for the growing omnichannel product experiences platform The deal with AdMass will enable Sampler to integrate the platform’s user-generated content ...