Selling products and selling services both require effective communication and the persuasive ability to sell something that matches a customer's needs. But selling a hard good is different than ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The choice of a location is a critical decision for a small-business owner because that is where he is likely to spend most of his time for several years. In a March 2005 Bloomberg Businessweek ...

Transforming a hardware concept into a market-ready product is a demanding, multi-stage process. It requires far more than creativity or access to tools. In the hardware industry, competitive products ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...